Clik here to view.
The Aging Social Media Demographic And The Flight To Quality
…or, Why I Rather Fancy Adele It’s late, and right now I’m listening to Spotify. I am rediscovering songs from my teen years that are too obscure for my 11-year-old daughter’s “mix from every decade”...
View ArticleClik here to view.
Good Morning, Mabel Buxton
How unlikely the chance that we might become fast internet friends! You can’t image how overjoyed I was at having received that surprise message about how you chose to become my Twitter follower. It...
View ArticleClik here to view.
Who Doesn’t Love Anne?
Apparently quite a lot of you: among the 403,862 tweets about the red carpet, Anne Hathaway’s sartorial selection was deemed a loser. Who should care (besides Prada)? You. With a total of 8.9 million...
View ArticleClik here to view.
Viral vs. Enduring
To a brand manager “viral” represents the effortless thrill of a no-strings lover calling your name. And she/he has tickets to that thing you love. But can’t we do better than the lottery promise of...
View ArticleVine – Where Size Matters
They’re inspiring, artistic, goofy and worthless. Often all at the same time. And they’re going to take mobile interactive marketing by storm. Why? Because they’re SMALL… Welcome to the world of Vine,...
View ArticleClik here to view.
The Technology of a Turnaround
The roles played by the web and social media for a business turnaround are critical. While management focus is generally directed to controlling costs, reinvigorating revenues and optimizing...
View Article
